Americanism emulates American culture (way of life, hobbies, spending habits, modern ideas, etc.), which is tied to and reflected in mass media (radio, television).
Since the 1920s, both Canadian and Quebec culture have been heavily influenced by American culture. As everyone came to know American music and movies, movie theatres began to multiply in the 1950s, and the city of Hollywood became the movie capital.
Businessmen in the area launched an entertainment industry, like Howard Hughes who was an aviator, businessman, aircraft manufacturer and film producer. Jazz, Charleston and swing music could be heard everywhere, especially on the radio.
Jazz was a very popular form of music in the United States, and in Quebec too, where many musicians gained fame. Among them Montreal’s Oscar Peterson, who is considered one of the greatest jazz pianists.
When television arrived in the early 1950s, Quebecers watched local programs as well as those aired from the United States. American shows reflected American values such as freedom, individualism and financial success.
In the 1950s and 1960s, certain shows like The Ed Sullivan Show influenced Quebec culture.
Americanization still exists in Quebec today. It’s evident in the slew of big-box stores and fast-food chains. Americanization is also obvious in advertising, movies and music.